Yes. We get it. When a brand says, “We’re not a brand, we’re an ethos,” you throw up in your mouth a little bit.
So do we.
But we’re _actually_ a brand that’s also an ethos. We believe in History, and when you believe in History, you
think know everything that has happened before will happen again. We’ve therefore drawn two conclusions:
- Learn your history, folks. As 14th-century historian Ibn Khaldun so deftly stated, “The past resembles the future more than one drop of water resembles another.”
- It’s okay to have a party. If the long arc of history is people not learning from their own history, then at the end of the day we’re kind of like ¯\_(ツ)_/¯
In sum, live your life. Learn your history. Have a good time and try to help people.
The Decline + Fall Studios team