The Decline + Fall experience

Let’s pretend, for a moment—if you’ll indulge us—that you recently purchased a Decline + Fall Studios tank top. You were perusing Etsy, perhaps. You were worn out from holiday shopping and only half paying attention.

You happened to scroll past a photo. It was bright, and cheery. And it seemed—dare we be so bold?—pleasantly clever. Even amusing. You scrolled back up to it.

Yes, that was nice. You thought about it for a moment. After all, you needed—well, wanted—no, needed—a new tank top. And after all, you’d bought so many lovely things for other people recently. Wasn’t it time to indulge yourself a little bit? Just a little, little bit?

You thought a moment more. Then you bought the tank top. Well done! It should come as no surprise that we here at Decline + Fall Studios fully endorse your purchase. Here is what to expect when your package arrives:

It will arrive in a plastic mailing sleeve—what we in the industry refer to as a “poly-mailer.” Take a look at the luster: Is it bright? Does the candlelight dance upon it? It should.

When you open the poly-mailer, you will find yourself faced with a small burlap sack. Run your hand over the burlap. Is it rough? Does it tickle your fingertips? It should.


Now, lick your lips. Open the burlap sack. Inside, you will find your tank top. It will be accompanied by a small, hand-written thank you note from all of us here at Decline + Fall Studios.


Take out your tank top. Inspect it. Is the ink even? Is it bold? Put the tank top on. Does it fit in all the ways you hoped? It should. It should be soft and loving and beautiful.

Wear your Decline + Fall tank top everywhere. You deserve it.

Welcome to the Decline + Fall family. We’re happy to have you.

Onward,
The Decline + Fall Studios team

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