We’re listening to the MSTRKRFT remix of Monster Hospital, by Metric. And we’re rather enjoying it, too.
Let’s pretend, for a moment—if you’ll indulge us—that you recently purchased a Decline + Fall Studios tank top. You were perusing Etsy, perhaps. You were worn out from holiday shopping and only half paying attention.
You happened to scroll past a photo. It was bright, and cheery. And it seemed—dare we be so bold?—pleasantly clever. Even amusing. You scrolled back up to it.
Yes, that was nice. You thought about it for a moment. After all, you needed—well, wanted—no, needed—a new tank top. And after all, you’d bought so many lovely things for other people recently. Wasn’t it time to indulge yourself a little bit? Just a little, little bit?
You thought a moment more. Then you bought the tank top. Well done! It should come as no surprise that we here at Decline + Fall Studios fully endorse your purchase. Here is what to expect when your package arrives:
It will arrive in a plastic mailing sleeve—what we in the industry refer to as a “poly-mailer.” Take a look at the luster: Is it bright? Does the candlelight dance upon it? It should.
When you open the poly-mailer, you will find yourself faced with a small burlap sack. Run your hand over the burlap. Is it rough? Does it tickle your fingertips? It should.
Now, lick your lips. Open the burlap sack. Inside, you will find your tank top. It will be accompanied by a small, hand-written thank you note from all of us here at Decline + Fall Studios.
Take out your tank top. Inspect it. Is the ink even? Is it bold? Put the tank top on. Does it fit in all the ways you hoped? It should. It should be soft and loving and beautiful.
Wear your Decline + Fall tank top everywhere. You deserve it.
Welcome to the Decline + Fall family. We’re happy to have you.
The Decline + Fall Studios team
They’re here. They’ve come.
-Frodo Baggins x Elijah Wood
Ladies and gentlemen (and all others), this is a very exciting day at Decline + Fall Studios. It is almost a year and as much love, sweat and tears in the making.
The Decline + Fall tanks have landed, and here they are:
Each tank top sells for $17 + shipping + handling.
The first tank says NOT FAMOUS AT ALL and is a perfect gift for the woman in your life who often ends up at hungover Sunday brunch spots. Or for the woman in your life who actually is famous and wants to fly under the radar. Or for the woman in your life who’s not famous at all, and proud of it.
The second tank says MAN WANTED APPLY WITHIN and is a perfect gift for the woman in your life who isn’t in your life. Yet.
If your millennial daughter is discerning in her apparel, she will appreciate NOT FAMOUS AT ALL. If your best girlfriend is perennially single (and straight), she will appreciate MAN WANTED. If your best guyfriend is in between lovers (and gay), he will appreciate MAN WANTED.
If you know any hipsters, add this to their ironic t-shirt collections this holiday season. They will love them. We guarantee it.
Any questions, comments, letters to the editor, please don’t hesitate to contact us at email@example.com. Or hit us up on twitter @DeclinePlusFall.
Decline + Fall Studios
Welcome to the Decline + Fall Studios tank top.We are building our brand on a tank top created by Next Level Apparel, and sourcing from a company called S&S Activewear in Bolingbrook, Ill. Our printer is Chicago’s own Transit Tees, home of very beautiful designs based on the Second City.
I originally fell in love with the Next Level Triblend Racerback Tank at Traverse City Whiskey Co. in Traverse City, Mich. If you haven’t experienced Traverse City Whiskey, I would suggest that you do.
I appreciate this tank top for its easy, casual fit and low neckline. It isn’t skin tight. It gives the body room to breathe. At 5’1″ and 130 pounds, I wear a size small for some breathability. An extra small hugs me pretty close.
A note on sizing: The bigger the size, the longer this tank top gets. Extra small and small hit me around the top to mid hips. Starting with medium, the shirts get inches longer. Extra large is long enough that I could wear it as a tunic.
As of TODAY, Saturday, Nov. 7, 2015, we have ordered a short run of 55 of these tank tops, on which we will print two designs.
This is only the beginning. We look forward to releasing our product in time for the 2015 holiday season. Stay tuned for designs, pricing and where to shop.
Decline and Fall Studios
will be that we couldn’t snap out of the cycle.
And that’s fine. Failure is fine. There’s nothing wrong with it. It’s not in our control anyway, whether we develop out of the inevitable back and forth of human history. Our age, like any age, will fall to the inimitable march of time, we will fade from memory and the world will go on without us.
And that’s fine.
We here at Decline and Fall Studios choose to celebrate that greatest of wars, the war against our own future, because in striving for utopia we display both the very best and the very worst of human nature. We push for a better future for mankind while thinking there’s such thing as an objective better future for mankind.
We’re not going to get to the top; there is no top. There is only one huge merry go round that we’re all on together, riding our flamboyant plastic horses, craning our necks to see if our parents are watching us. We’re all so grown up, going round and round all by ourselves. It all comes full circle, again and again.
But it’s okay. It’s okay not to achieve utopia, as long as we keep trying to snatch it. If in striving we fail, we can still say we strived. And when we realize we’ve failed then it will be time to strive, strive again.
And that’s fine. Let’s embrace that we will fail, as surely as we will strive,
And that’s fine.
We believe in the intangibility of utopia.
We believe in its honest pursuit.
We believe in art.
We claim no objectivity.
These are our beliefs, which are subject to change without notice.
It’s strange to name a fashion label – and accompanying blog – and accompanying anything else – “Decline and Fall Studios.”
In the very first moment I chose it because I liked the cadence.
Then, of course, you look at what people wear and you realize you’ve seen it all before. In another era. In a picture. In the movies.
Everything is cyclical.
So you think, eventually, this too shall pass. It’s inevitable. Like death and taxes. Someday, when taxes are dead, the world will look completely different. We’ll look completely different. Maybe. Who knows?
That’s the foundation of this fashion story. It started with a sound byte. It’ll probably end with a sound byte. And in between, we’ll try not to bound ourselves by the status quo.
Like a flat earth or a codpiece, this too shall pass.